Hey, I’m New…
I’ve got a trick for you today and it’s one of my favorites.
It’s perfect for really early businesses. So if you’re less than, especially if you’re less than a year, this works really, really well.
It’s my I’m new approach. It’s a way to get in the door in places that you wouldn’t be able to get in the door otherwise.
What Is The I’m New Approach?
This came up for me when I was in school. And I recognize that if you try to approach somebody that you want to get some information from and say, I’m in college, I’m doing this for school. You get so many responses back. People are so willing to help. And I don’t think it’s just because they’re students. I think it’s because people are willing to help.
The I’m new approach gives you context to be able to get in front of people or connected to people that maybe would be more difficult to do otherwise.
So, I’m going to talk about the I’m new approach. If you’re super new, you totally have to do this. It totally works!
When you’re brand new in your business, there are several things that you want to look at. You want to do some market research. You want to do some comparison shopping. You want to do market research, not just for who your perfect client is, but also what’s are other people just like you out there doing, and you also need to generate a network and start building referral partners.
There’s a ton on your list to do as a new business owner. And then I’m new approach can help you get that done quicker.
How To Apply The I’m New Approach
If you’re new, you can use the I’m new approach to get connected. So it would look like an email saying,
I’m Megan. I just started my business in XYZ and I’m looking to connect with other people that are already in the industry. I’d love a few minutes to be able to pick your brain about what’s going on in our industry to help me get my feet moving in this new business that I started.
It’s an easy email. You are friendly, you connect with them and you know, 90% of the time you’re going to get an email back, saying “sure I can find 15, 20, 30 minutes on my calendar for you to answer a couple of specific questions.”
You want to do a lot of stuff, obviously. But this approach works really nicely when you’re trying to maybe even do some competitor research. You can do the I’m new approach with somebody who does exactly what you do, but may not be in competition with you because of geographics or maybe even a specific niche. And you really want to get some peer mentoring from them on how they took payments or how they structured their contracts or how they spend their marketing dollars.
You can find somebody just like you, who’s not a direct competitor with you send them the I’m new email and you can get information straight from the horse’s mouth. Now, there’s no guarantee that it’s going to be good advice that you hear from these people. But any insight is educational. And you can just layer that in with more of your street smarts that you’re gaining every day in your business.
So the I’m new approach is Bomb.com! for a competitor and market research.
Developing Your Lead List
It works really, really great also for developing your lead list. One of the first things you can do is if you have any sort of warm market, friends and family, previous coworkers, people that knew you were on this path to start your business. Just reach out to them and say,
Hey, I’m new. I started this business. I’m looking to get connected with these sorts of people (be really specific about what that is) I’d really love to talk to anybody that’s been in the finance industry. Or I’d love to connect with anybody that is (think about your power partners here, upstream, downstream. We talked about this and networking 101) in your referral partners stream and get connected with them to start developing a lead source.
And so this new email it’s going to get opened. It’s going to get read and people really want to help you. It’s a lot more difficult to do that when you’re 10 years in. But you won’t need to because you’ve already done all of this development in the beginning, but part of my whole focus in life is how do we create momentum quickly for new business owners and slingshot them through those initial rocky stages of difficulty when you start your business.
Get Out There And Tell Somebody You’re New!
This is one technique that, tried and proven time and time again with clients that are struggling to get traction and momentum building in their business. Send a couple of I’m new emails to create new connections and build your network and start building your leads. It’s a great tool.
If you do one a week, maybe even for a quarter. Your network is just going to expand and expand and expand. You’re just gonna start just exploding with connections that are gonna help you succeed and gain so many insights.
That’s my quick down and dirty tip today.
Use your newness to your advantage. It’s a great advantage. It’s not a disadvantage. It opens doors for you. You just have to ask for it. So get out there and go tell somebody you’re new today!