Amy Hicks

Founder, The Better Weigh


This woman has a spirit of doing for others that is undeniable. The more you speak with Amy the more her passion, grit, intelligence, and savvy comes out. She is grace, humility, love, and drive.

I got to sit down with Amy in a small coffee shop on a snowy day, it was the kind of quiet that only comes with those snow days. We sat and chatted about our lives, journeys, future plans, and everything in between. It is easy for the rest of the world to fall away when you engage with Amy. Her energy envelops those around her – no wonder she is so fantastic at her work, no wonder her life is dedicated to helping others feel better and live better lives.  I left feeling super inspired. I hope you get one iota of that from her story here.

How do you define "success" for you?

Success for me is always loving what I am doing. If I get paid for it than that is just an added bonus.

What is your "secret" to success?

Consistently moving out of my comfort zone. Someone like me really should have never succeeded in business. Before this year, I was uncomfortable talking to anyone I did not know outside of a one-on-one setting. All of a sudden I am excited to consistently present in front of multiple audiences.

Now, tell us a fun "secret"!

As I child, I was so painfully shy that I almost never spoke.

When did you know you would be an entrepreneur?

Truth is, I still do not see myself as an entrepreneur. It is a role I never previously aspired to. I simply saw a need for a simple, affordable, evidenced based approach for people to heal their bodies naturally.

What is the best advice you ever got about running a business?

First just say yes and figure out the details later. I am a chronic over thinker. If I worked out all the details first, The Better Weigh would never exist.

Every second that you are working hard to get to where you want to be, never forget how grateful you are for what you have already achieved.”

Tell us all about your business journey!

When I first started many years ago, I simply helped people who approached me looking for a better way to address their health challenges. I then was given the opportunity to work with more people as they sent their friends and family members who wanted the same results.

The Better Weigh was created help people achieve optimal functioning through proper nutrition. We deliver an individualized approach to achieve any health goal. Many people come to us to obtain their optimal weight, eliminate medications or simply become an energy powerhouse.

It was not until a few years later that I realized this could actually become a business. That was when I decided that everybody benefits from assistance in nutrition and lifestyle in some way and I want reach people all around the country with the tools of how to have confidence in your body and your health.

What were some of the biggest challenges you faced as a business owner so far, and how did you overcome them?

My biggest challenge was letting business interfere with home life and home life interrupt my business. When the two worlds blend together, you are never fully present in either. It took a while to learn that the person in front of me, whether it is a client or my family, is the most important person at that moment.

What great advice would you give to other women entrepreneurs?

Never define any non ideal outcome as a failure but instead as a learning opportunity. When things do not go as planned, simply ask yourself, what did I learn and what will I do differently next time.

Every second that you are working hard to get to where you want to be, never forget how grateful you are what you have already achieved.

What is the best business or self-development book you recommend?

What pumps you up?